Privacy Policy for Advertising SDK

This Privacy Policy ("Policy") explains how we collect, use, and protect personal information of users who use our advertising Software Development Kit (SDK). By using our SDK, you agree to the terms of this Policy.

1. Information We Collect

We collect the following types of information via our SDK:

Device and Usage Information: Device identifiers such as Google Advertising ID (GAID) on Android, Identifier for Advertisers (IDFA) on iOS, device model, operating system version, IP address, language settings, app usage data, and other device-related information.
Personal Data: We do not collect personally identifiable information such as your name, email address, or phone number directly.
Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect information about your use of the SDK. This helps us deliver personalized advertisements and analyze ad performance.

2. How We Use Information

Deliver Personalized Ads: To provide relevant advertisements based on your device and usage information.
Prevent Fraud and Invalid Traffic: To detect fake devices, prevent cheating, and ensure ad attribution accuracy.
Improve SDK Performance: To enhance the functionality, performance, and user experience of our SDK.
Analytics and Research: To analyze data for research and improve our services.

3. Permissions and Data Collection Details

Android

Information Collected	Purpose
Device identifiers (IMEI, GAID, OAID), device brand, model, IP address, User Agent, MAC address, WiFi SSID/BSSID, Android ID	Identify fake devices, prevent cheating, and enable advertiser attribution.
Device resolution, screen width & height, storage capacity	Adapt ad content size and avoid oversized ad packages.
Mobile carrier, network status, system startup time, battery status, Bluetooth name	Fraud detection and advertiser attribution.
Device language, timezone, country code	Deliver region and language-specific ads.
Operating system version and update time	Customize ads for system compatibility.
App name, version, and installed apps list	Prevent repeated installs and improve personalized recommendations.
Device sensor information	Detect fake devices and enhance recommendations.
Geolocation (with user consent)	Provide relevant ads and fraud detection.

iOS

Information Collected	Purpose
Device identifier (IDFA), device brand, model, IP address, User Agent, WiFi SSID/BSSID	Identify fake devices, prevent cheating, and enable advertiser attribution.
Device resolution, screen width & height, storage capacity	Adapt ad content size and avoid oversized ad packages.
Mobile carrier, network status, system startup time, battery status, Bluetooth name	Fraud detection and advertiser attribution.
Device language, timezone, country code	Deliver region and language-specific ads.
Operating system version and update	Customize ads for system compatibility.
Device sensor information	Detect fake devices and enhance recommendations.
Geolocation (with user consent)	Provide relevant ads and fraud detection.

4. How We Share Information

We may share collected information with:

Third-party service providers to assist in delivering personalized ads and SDK operations.
Advertising networks to serve relevant advertisements and analyze campaign performance.
Legal authorities when required by law or to protect our rights.

5. Data Security

We implement industry-standard technical and organizational measures to protect your information from unauthorized access, loss, or misuse.

6. User Choices and Rights

You can disable personalized advertising at any time via your device or app settings.
You may request access to your personal data collected by the SDK or request corrections where applicable.
Location data is collected only with your explicit consent and can be disabled.
For users in jurisdictions such as the European Union, we comply with the General Data Protection Regulation (GDPR) and other relevant laws to respect your privacy rights.

7. Changes to this Policy

We reserve the right to update or modify this Policy at any time. Changes will take effect once posted on this page.

8. Contact Us

If you have any questions or concerns regarding this Policy, please contact us at: partner@halomobi.com